FairPlayProject has recently been honored with the seed prize in the highly competitive Ashoka Changemakers' Taco Bell Ambition Accelerator Competition. From over 20,000 applications, FairPlayProject emerged as one of the 250 winners, securing a $500 prize. This award will support the development of FairPlay’s all-female featuring documentary, aimed to be released in September 2024, and FairPlayIM, an innovative AI-based simulator that evaluates the return on investment (ROI) in women's sports.
About Ashoka Changemakers' Taco Bell Ambition Accelerator
The Ashoka Changemakers' Taco Bell Ambition Accelerator, funded by Yum!’s Unlocking Opportunity initiative, provides a platform for young changemakers aged 16-26 to share their innovative ideas for social impact. The competition aims to foster the growth of these ideas through funding, skill-building workshops, and a supportive community of peers and mentors. The Accelerator's core values include community-driven innovation, collaborative leadership, and a strong commitment to making a lasting difference.
Winning the seed prize in such a prestigious competition is a significant milestone for FairPlayProject. It underscores the importance and impact of their mission to promote equity in women's sports. The recognition from Ashoka and Taco Bell highlights the growing global acknowledgment of the need for gender equality in sports.
FairPlayIM: The Winning Initiative
FairPlayProject's winning initiative, FairPlayIM, is a groundbreaking AI-based simulator designed to measure the ROI on investments in female sports teams, individual athletes, and entire leagues. By leveraging statistical data and trends from women's sports investments in the 21st century, FairPlayIM provides concrete metrics, including social media engagement and merchandise sales. This innovative tool aims to demonstrate the tangible benefits of investing in women's sports, thereby encouraging more funding and support for female athletes and teams.
FairPlayIM is not just about numbers; it is about changing perceptions and fostering a culture that values and supports women's sports. By providing data-driven insights, FairPlayIM empowers stakeholders to make informed decisions that can lead to increased visibility, better funding, and more opportunities for women in sports. The $500 seed prize from the Ashoka Changemakers' Taco Bell Ambition Accelerator will contribute to the ongoing development of FairPlayIM into an app for all to view the immense fiscal potential in the industry.
Looking Ahead
FairPlayProject's win at the Ashoka Changemakers' Taco Bell Ambition Accelerator is not just a win for the organization but a victory for all those advocating for gender equality in sports. With continued support and innovative tools like FairPlayIM, the vision of a fair and equitable world for women in sports is well within reach.